When does the Marketo API make calls?

  • Updated

When does the Marketo API make calls?

The Marketo API will make calls under the following circumstances:

  1. Retrieval of the lists in the lead database, to be displayed in form mapping UI.
  2. Retrieval of the column (field) names of leads, to be displayed in form field mapping UI.
  3. Creation of a lead when a Marketo-mapped form is submitted.
  4. Retrieval of a lead for personalization (using Visitor Groups) and form auto-fill purposes.
  5. Triggering a campaign, if desired, when a lead is created upon form submissions.