Understand audiences

  • Updated

In Optimizely Data Platform (ODP), audiences let you create customer subsets based on their attributes or activities. Previously, you segmented customers using two types of segment builders: standard and real-time. With audiences, you can centralize segmentation across various Optimizely products, enabling seamless creation and activation without needing to switch between different interfaces. This improvement enhances usability, ensures seamless data integration, and delivers a cohesive customer experience.

With the audience builder, you can create two types of audiences:

  • Real-Time audiences – The real-time audience builder uses the ODP GraphQL API, letting you segment customers in real time and further personalize your customers' web-based experience. See Build real-time audiences in ODP for information.
  • Standard audiences – The standard audience builder uses historical customer data by using customer attributes, insights, and behaviors. See Create standard audiences for information. 

Audiences page

To access your audiences, go to Customers > Audiences. A table displays with the following columns. Click any column header to sort the real-time audiences by that column (ascending or descending order).

  • Name – Displays the name of your real-time and standard audiences as a link you can click to view the details of that audience.
  • Type – Displays the type of audience (Standard or Real-Time).
  • Size Estimate – Displays the size of the audience. Standard audiences displays an exact number as it uses historical data, while real-time audiences update continually, and estimates may take up to 20 minutes to calculate.
  • Created By – Displays the name of the creator.
  • Created At – Displays the date the audience was created.
  • Last Updated – Displays the date of the most recent update to the audience.
  • (..) > Edit – Click to edit the audience. Available for both real-time and standard audiences.
  • (..) > Delete – Click to delete the audience. Only available for real-time audiences.
  • Search bar – Enter the name of your audience to search for it in the list of audiences.

  • New Audience – Click to select the type of audience you want to create. You can choose between standard and real-time. Click Learn more to learn more about audiences.

    Use ODP audiences in other Optimizely products

    You can use ODP audiences in other Optimizely products. You can get information on the usage of ODP audiences across other products and the differences between real-time and standard audiences by clicking on Learn more in the message above the Audiences list.