Along with sending data to Optimizely Data Platform (ODP), Optimizely Configured Commerce lets you sync standard audiences between the two platforms. If Configured Commerce does not have a segment referenced in ODP, the synchronization process automatically adds it.
Install the Configured Commerce Segments Exporter app in ODP
- Obtain the API secret using one of the following methods:
- Submit a request to Optimizely Support to receive the API Secret to import ODP segments into Configured Commerce.
- Log in to the Configured Commerce Admin Console with the ISC_Implementer role. Go to Settings > Integration > Personas Import API Key. You can either enter a custom value manually or click Generate to create a random 20-character secret.
- Go to ODP and update the URL to include the following path to install the CFG Segments Exporter app:
directory?pathname=%2Fapp%2Fcfg_segments_exporter%2F1.0.0-beta.1. For example,https://app.zaius.com/app?scope=1929#/directory?pathname=%2Fapp%2Fcfg_segments_exporter%2F1.0.0-beta.1. - Click Install App.
- Set the CFG Endpoint. It should look like the following:
your-configured-commerce-site-base-address/api/v1/odpimport/personas. - Use the API Secret you obtained in step 1.
Configure a campaign to export audiences from ODP
- Create or select an audience in ODP.
- Go to Activations and click Create New Campaign. Select One-Time.
- Name your campaign.
- Assign the audience from the previous step and click Apply.
- Go to Touchpoints and click Add a touchpoint.
- Click Edit and select the CFG Segments Exporter channel.
- Click Segment's data and enter a Segment Name. Message fields (like Message A) do not affect the integration and can remain unchanged.
- Go back to the campaign details page and click Select start time and schedule to set when the campaign should run. Click Apply.
- Click Save.
Confirm the imports in Configured Commerce
- Check the PersonaUserProfile table in the Configured Commerce database for user profile mappings.
- Go to the Admin Console and check for new customer segments. These segments should have ODP as the Persona Source and be locked for editing.
Known limitations
- Each ODP segment requires a manually created campaign.
- Users removed from an ODP segment are not automatically removed from Configured Commerce.
- To remove users from a customer segment in Configured Commerce, delete the persona manually and re-sync.
Please sign in to leave a comment.