Get started with Optimizely Feature Experimentation

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Optimizely Feature Experimentation allows product teams to run experiments anywhere in your technology stack. You can deploy code-behind feature flags, experiment with A/B tests, and rollout or rollback features immediately. All of this functionality is available with zero performance impact via easy-to-use SDKs.

Want to start building and running experiments and learning from your results? Check out our Feature Experimentation developer documentation for in-depth coverage of every Optimizely Feature Experimentation lifecycle stage.

Start with our SDKs:

Check out our developer docs for everything you need to know about the Feature Experimentation SDKs.

Meet Optimizely Feature Experimentation

Wondering about the basic differences between Optimizely Web Experimentation and Full Stack? Check out our article on Optimizely Web Experimentation to Feature Experimentation migration to learn what to expect after you have made the switch. 


Define and debug experiments


Get results

Best practices