Get started with Optimizely Feature Experimentation

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Optimizely Feature Experimentation lets your product teams run experiments in your technology stack. You can deploy code behind feature flags, experiment with A/B tests, and rollout or rollback features immediately. This functionality is available with zero performance impact through easy-to-use SDKs.

For information on how to start building/running experiments and learning from your results, see the Feature Experimentation developer documentation.

To learn more about the differences between Optimizely Web Experimentation and Optimizely Feature Experimentation, see What to expect when you migrate from Optimizely Web Experimentation to Optimizely Feature Experimentation.

Optimizely Feature Experimentation SDKs

For SDK compatibility information, see the SDK Compatibility Matrix.

Set up Optimizely Feature Experimentation

Define and debug experiments


Get results

Best practices