A Web Push message appears in the recipient's web browser without a specific request. With Optimizely Campaign, you can make Web Push messages part of your campaign.
For example, use Web Push together with Triggered Messages to send your web shop customers a reminder when items are in the shopping cart but the order has not been completed. Or send personalized product recommendations created with Email Product Recommendations.
- Automated dispatch through Smart Campaigns and Marketing Automation.
- Customize Web Push messages by setting time limits and fields for individual target links. See Configuring a push message.
- Add an image and personalize the Web Push message by using field functions.
- Integrated preview function.
For information on setting up Web Push, see Optimizely World.