Optimizely Visitor Intelligence (deprecated)

  • Updated


Visitor Intelligence is deprecated and no longer supported. Contact your sales representative or customer success manager for migration options to Optimizely Data Platform (ODP).

Optimizely Visitor Intelligence is part of the Optimizely Digital Experience Platform (DXP). It requires a specific installation and license. The Optimizely Digital Experience Platform contains many features to support you in your daily work. Depending on how your solution is set up, some features described in this documentation may not be available.

Optimizely Visitor Intelligence is a user interface for viewing and filtering visitor profiles and creating customer segments that you can use in your omnichannel marketing campaigns. The Optimizely Visitor Intelligence information tracks online visitor behavior, such as viewing content, or products on an ecommerce site.

Image: Visitor profile example

You can access Optimizely Visitor Intelligence through the product switcher (in Optimizely Content Management System (CMS 11) . If you use Optimizely Campaign, you can access Optimizely Visitor Intelligence from the Optimizely Campaign menu under Analytics.

Optimizely Visitor Intelligence lets you view and use profile data in the following ways:

  • Viewing profiles – See a list of visitors that have viewed your site.
    • Filters let you display profiles based on selected criteria.
    • An individual profile view shows detailed information such as name, email, company, country of origin (based on the visitor's IP address), the time of the last visit to the site, and so on.
  • Creating segments – Create user segments from the profile list.
    • Each segment is an extract of profiles that match the criteria you set up for the segment.
    • You can use segments as criteria when you create visitor groups in Optimizely CMS.
  • Viewing reports – View commerce reports for insights into collected customer data.
    • Lets you view data belonging to different scopes.
    • Charts for ecommerce KPIs include unique visitors, average session time, bounce rate, and daily revenue.