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  1. Support Help Center
  2. Experimentation strategy
  3. Measure and analyze results
  4. Results tools

Results tools

Use the results page, segmentation, A/A tests, run-time guidance, data freshness, and tags to summarize findings and decide next steps.

  • Summarize results
  • Interpret your Optimizely Experimentation Results
  • Optimizely Experiment Results page
  • Take action based on the results of an experiment
  • Attributes and segmentation
  • How Optimizely Experimentation counts conversions
  • Run and interpret an A/A test
  • Discrepancies in third-party data
  • Data freshness
  • Tags: Describe key elements on your site
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