Audiences

  • Updated
  • Optimizely Web Experimentation
  • Optimizely Performance Edge

In Optimizely Web Experimentation and Optimizely Performance Edge, an audience is a group of visitors that you define based on a set of shared traits, which are called audience conditions. For example, you might group visitors who saw a specific AdWords campaign, or visitors on mobile devices only, or visitors in a certain geographical region.

Use audiences to control which visitors are eligible to enter an experiment and which are excluded. When you create an experiment or personalization campaign, you can target it to one or multiple audiences using AND and OR conditions.

For example, you may experiment with a new video banner on the homepage of your site and decide to exclude visitors on mobile devices from the experiment and include new visitors and visitors who are in North America. If you have these audiences already defined, simply add them to the experiment and specify how they are included or excluded instead of creating a new audience that specifically targets these conditions.

  • Create audiences based on contextual, demographic, and behavioral conditions

  • Use segmentation to filter and analyze the behavior of one audience among multiple

  • Use mutually exclusive experiments to isolate visitors to one of multiple tests

  • Most audience conditions are not sticky, except Ad Campaign and New vs. Returning Visitor. Visitors are re-evaluated for that condition each time they return to the page.

  • A single experiment can have multiple audiences, but if a visitors meets the criteria for any audiences in an experiment, they can be included in it.

  • If you want to add multiple audiences, use an OR condition. Using an AND condition results in creating one audience with more than one criteria.