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  2. Web Experimentation
  3. Target visitors

Target visitors

Build precise, reusable audiences by combining attributes and behavior into conditions, preview who qualifies, and manage targeting across experiments.

  • Audiences
  • Target audiences using the Audience Builder
  • Target audiences with conditions
  • Target audiences by Referrer URL
  • Target audiences with custom JavaScript
  • Create audiences with Dynamic Customer Profiles
  • Target known visitors with Dynamic Customer Profiles
  • Target group visitor behaviors
  • Static and dynamic audience conditions
  • Build interest-based audiences with adaptive audiences
  • Migrate from uploaded audiences to list attributes
  • List attributes and table attributes
  • Configure list attributes
  • Custom attributes: Capture visitor data through the API
  • Target URLs to choose where your experiment runs
  • Improve custom attribute persistence with browser cookies
  • IP Filtering: Exclude IP addresses or ranges from your results
  • Pages and URL targets
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