ODP pass-through environment

  • Updated

The Optimizely Data Platform (ODP) pass-through environment lets you connect your audiences from your current customer data platform (CDP) into Optimizely Web Experimentation, Optimizely Feature Experimentation, and Optimizely Content Management System (CMS) 11 & 12 visitor groups.

It converts your CDP audiences into ODP real-time segments so that Optimizely Experimentation or Optimizely Content Management System (CMS) 11 & 12 visitor groups can understand that data.

Currently, you can use the ODP pass-through environment with the following CDPs:

  • mParticle
  • Zeotap
  • Tealium AudienceStream

Configure the ODP pass-through environment

  1. Install your CDP's application in ODP to import your CDP audiences to ODP.
  2. Configure the integration between ODP and your desired Optimizely product. Now that you have imported your CDP audiences to ODP as real-time segments, you need to import those real-time segments to your desired Optimizely product.
  3. Start running experiments and targeting website content to your CDP audiences using your desired Optimizely product.