ODP pass-through environment

The Optimizely Data Platform (ODP) pass-through environment lets you connect your audiences from your current customer data platform (CDP) into Optimizely Web Experimentation, Optimizely Feature Experimentation, and Optimizely Content Management System (CMS) 11 & 12 visitor groups.

It converts your CDP audiences into ODP real-time segments so that Optimizely Experimentation or Optimizely Content Management System (CMS) 11 & 12 visitor groups can understand that data.

Currently, you can use the ODP pass-through environment with the following CDPs:

• mParticle
• Zeotap
• Tealium AudienceStream

Configure the ODP pass-through environment

1. Install your CDP's application in ODP to import your CDP audiences to ODP.
   • Integrate mParticle Segment Sync (beta)
   • Integrate Zeotap Segment Sync (beta)
   • Integrate Tealium (beta)
2. Configure the integration between ODP and your desired Optimizely product. Now that you have imported your CDP audiences to ODP as real-time segments, you need to import those real-time segments to your desired Optimizely product.
   • Optimizely Web Experimentation – Configure Advanced Audience Targeting with ODP (beta)
     You must select a user ID in your CDP that matches the one you use in Optimizely Web Experimentation.
   • Optimizely Feature Experimentation – Advanced Audience Targeting with Optimizely Data Platform (ODP)
   • CMS 11 & 12 visitor groups – Visitor Groups for ODP
     You must select a user ID in your CDP that matches the one you use in CMS visitor groups.
3. Start running experiments and targeting website content to your CDP audiences using your desired Optimizely product.
   • Optimizely Web Experimentation – Use ODP real-time segments in your Optimizely Web Experimentation experiments
   • Optimizely Feature Experimentation – Create an Optimizely Feature Experimentation audience using ODP's real-time segments
   • CMS 11 & 12 visitor groups – Manage visitor groups