Integrate your ecommerce data

  • Updated

Data is the key component in using Optimizely Data Platform (ODP). The first step to get data into your account is to implement the ODP JavaScript tag on your site. The ODP integrations with Shopify and Magento handle this for you. If you are not integrating with Magento or Shopify, and have not already completed the first few steps of onboarding, see our developer documentation on implementing the ODP JavaScript tag and importing your data.

Once you complete the first few steps of onboarding, you can optionally configure additional integrations for your customer and ecommerce data.

For more information about the available integrations in ODP and how to configure them, see this article.

Integrate your ecommerce data

For more information about integrating ODP with a third-party ecommerce product, see the following articles:

If you do not have one of these providers, read the section below about what a complete integration collects.

Data collected by an e-commerce integration

Use an integration that contains the following data to send many common behavioral lifecycle emails (legacy). This table contains the minimum data needed for integration. You can always expand on this data using our APIs, Web SDK and CSV uploader.

Data type Description Historical On-Going Action

Customer data

All fields that describe a customer and their attributes.

Yes Yes



Order data Purchases in ODP. Each order has a unique ID but can be updated over time, such as a return for a specific order. Yes Yes




Product data Items in product catalogs expressed as a product entity. Yes Yes



Web site data The touchpoints a customer has with your brand. No Yes

page views

product page views

add to cart

remove from cart