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December
Released automatic SRM detection.
Every customer needs to quickly identify problems and protect their experiments from unintended traffic imbalances. Optimizely now automatically runs SRM detection tests embedded within your Stats Engine A/B experiments. When the detector finds unusual imbalances in visitor traffic to an experiment's variations, it identifies the severity and then sends out an in-product notification. You can now detect experiment problems early and without manual effort. See Optimizely's experiment health status documentation section.
September
Released Extensions for Optimizely Performance Edge. See Create reusable templates for custom features from Extensions for information.
August
Released Experiment Collaboration, which is designed to help teams manage their experiment ideation, planning, and hypothesis-creation process more effectively. You can currently link your Optimizely Performance Edge experiments to your Hypothesis through your experiment URL. Learn more and create your first hypothesis by following the seven steps to set up Experiment Collaboration.
July
Released the Extensions beta for Optimizely Performance Edge. See Create reusable templates for custom features from Extensions for more information.
May
Added back the ability to unarchive experiments. See Manage experiments and campaigns.
April
Ended support for Internet Explorer (IE) 11 on April 15, 2023. See Supported browsers for Optimizely Experimentation.
March
Removed the ability to unarchive experiments. See Manage experiments and campaigns.
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