Manage experiments and campaigns

  • Updated
  • Optimizely Web Experimentation

In Optimizely Web Experimentation, you can manage experiments and campaigns. This includes the following:

  • Filter experiments and campaigns by status. 
  • Create, duplicate, and archive experiments and campaigns.
  • Rename experiments and campaigns.

Experiments and campaigns live in projects. Learn to manage your projects in Optimizely Web Experimentation.

Optimizely Web Experimentation campaigns can have the following statuses:

  • Running – The experiment is live and running on your site (as long as the Snippet is present).
  • Paused – The experiment was running but is currently not running. Visitors who were in this experiment while it was live will not continue to see the experiment.
  • Concluded – The experiment was running and has ended. Visitors who were in this experiment while it was live will not continue to see the experiment. You can choose to Conclude and deploy the winning variation (beta). See Deploy a winning variation for information.
  • Draft – The experiment is not yet live on your site.
  • Archived – The experiment is not actively used and will not be included in the snippet.

Set status

Select an experiment and use the Status drop-down list to change the status after running an experiment.

If you select Conclude, choose whether the outcome was Positive, Negative, or Inconclusive, then give a Description of the findings.
Conclude experiment.png

Click Conclude to verify or Cancel to exit without changing the status.

Select whether to Conclude and deploy the winning variation (beta). See Deploy a winning variation for information.

Filter

To see experiments and campaigns by status, click the status drop-down menu and select a status to filter by.

Experiments and campaigns - Filters.png

Adjust columns

You can adjust the columns that display using the Show/hide columns option, as shown in the following image:

Select the columns that you want to include and deselect the columns that you do not want to include. The page automatically reflects the chosen columns as you select and deselect them.

Duplicate

Experiments can be duplicated within their current projects. 

To duplicate the experiment, click More (...) and select Duplicate.

DuplicateExperiment.png

Click Duplicate on the confirmation modal. 

DupliceExperimentConfirmation.png

Click Done to close the Experiment Duplicated modal.

The Experiments overview page should refresh, and your duplicated experiment or campaign with the name "Copy Of [Name]" displays. The duplicated experiment or campaign has the same status as the initial experiment, except for running experiments or campaigns that duplicate as Not Started.

DuplicatedExperiment.png

Archive

You can archive an experiment. When you archive an experiment, you create a snapshot of that experiment's results. You can still reference the experiment details and view its results.

To archive the experiment, click More (...) and select Archive.

ArchiveExperiment.png

Select Archive on the confirmation page. 

Rename

  1. Click the name of the experiment you want to rename.

  2. Click the pencil icon (Edit title) next to the experiment name.

  3. Edit the experiment name.

  4. Click Save.

Delete

In Optimizely Web Experimentation, you cannot delete experiments or campaigns. Instead, you can archive them.