The Analytics Impact template enables the study of the behavioral patterns of actors, such as users, to drive retention and reduce churn. It helps increase product adoption by analyzing the proportion of actors that return to use your product. Running an impact analysis allows you to measure engagement of retained actors with your product.
The screenshot that follows shows an impact analysis that determines how much the Make Purchase action influences users to view similar products on the website. See Understanding an Impact Analysis for more information.
Pre-requisites
Before you start creating explorations inside Analytics, make sure you have created datasets and connected to your data sources.
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