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Analytics

Coupling best-of-breed analytics capabilities with the world's most powerful experimentation platform

Getting Started  

  • Introduction to Analytics
  • Product Tour - UI Overview
  • Terms and Concepts
  • Quick Start Guide

Release Notes  

  • 2025 Optimizely Analytics release notes

Work with Data  

  • Data modeling in Analytics
  • Model Analytics entities
  • Event taxonomy
  • Connecting to Data Sources  
  • Datasets  

Explore Data  

  • Explorations
  • Advanced Concepts  
  • Drafts and Edits  
  • Event Segmentation  
  • Experiment Scorecard  
  • Funnel  
  • Impact  
  • NetScript  
  • Paths  
  • Retention  
  • SQL  
  • Universal Exploration  

Model Behavioural Semantics  

  • Cohorts
  • Metrics
  • Derived columns
  • Other actions

Compose with Blocks  

  • Blocks

Dashboards  

  • Overview
  • Supported tiles
  • Dashboard example

Data Visualization and Filtering  

  • Visualization
  • Filtering
  • Aggregation functions
  • Segmentation
  • Parameters  

Share and Collaborate  

  • Share and collaborate

Configuring Rules  

  • Alerting with rules
  • Alert inbox

Catalog  

  • Catalog

Actor Lookup  

  • Actor lookup

Administration  

See all 7 articles

  • Organization
  • Create and manage applications
  • User authentication
  • Application settings
  • Alert inbox settings
  • Users and groups management

Reference  

  • Glossary of terms
  • NetScript  
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