It can be a bit confusing to know what services fall under Personalization that Application Support handles, and which service the actual Personalization team handles. Below is a description of each service and what they offer. Only Episerver Perform goes to the Personalization team - that service offers customized product recommendations.
Personalized search - Optimize the customer experience with relevant search results based on visitor behavior.
Optimized rankings - Display products optimized for each visitor based on behavioral data and merchandising strategies.
Email recommendations - Ensure each email is completely personalized for each recipient every time they open a message.
Behavioral triggers - Trigger messages based on customer behavior on the website, such as product interest.
Smart content personalization - Automatically individualize landing pages, content listings and home pages to increase engagement.
Content sequencing - Offer visitors the right content at the right time based on individual behaviors and preferences.
Product recommendations - Easily enable personalized product recommendations throughout your web or mobile site.
Personalized engagement - Create opportunities for cross-sells or upsells by analyzing and acting on real-time visitor behavior.
Persistent visitor intelligence - Compile visitor data according to profiles, journeys, personas or segments.
Actionable insights - Use behavioral data and personal details to inform marketing campaigns.