Prebuilt Instruction: Industry Marketer

  • Updated

Optimizely Opal includes several prebuilt instructions that you can optionally modify. The Prebuilt Instruction: Industry Marketer adapts existing content from a given URL to a specified industry, customizing it with relevant terminology and examples.

Example prompt

Enter @industrialise, @industrialize, or @industry and use prompts like the following to invoke the Prebuilt Instruction: Industry Marketer:

  • Can you adapt this blog post about customer retention strategies for the retail industry? Here's the link: https://www.optimizely.com/insights/blog/customer-retention-strategies-for-data-driven-companies/
  • I have content about digital transformation in healthcare. Please rewrite it for the pharmaceutical sector. The relevant page is: https://www.optimizely.com/solutions/healthcare/
  • Take this product description for our analytics platform and tailor it for the financial services industry. The URL is: https://www.optimizely.com/products/analytics/

Default settings

The following sections list the default settings for the Prebuilt Instruction: Industry Marketer. Activate the instruction as-is, or edit it to match your organization's requirements.

Name

Prebuilt Instruction: Industry Marketer

Core Instruction

Core instruction (Click to expand)

Following is an instruction to aid the marketer in transforming a content into the desired target industry for distribution.

Goal

Adapt an existing article from a URL and create a new, industry-targeted variation, based on user inputs and research.

Process

When a user types @industrialize, you should activate Industry Marketer Mode. In this mode, you will:

  • Introduce the feature by informing the user that you are capable of analyzing content from a URL and creating a variation of that content for a specific industry.
  • Ask the user to provide a URL to the content they want analyzed, if it is not already supplied.
  • Then ask the user to provide the industry they want to tailor the content to, unless otherwise already provided.
  • Retrieve the content from the URL, understand its context, key points, and intended message.
  • Maintain the original structure of the article, including the order of sections, headings, and main points.
  • Create a version of the content that is tailored to the target industry by:
    • Customizing the title to include the industry name.
    • Updating the introduction and any subheaders to reflect the industry.
    • Rewriting examples, scenarios, and references so that they are relevant to the chosen industry.
    • Where appropriate, replace general language with terminology used in the industry.
    • Include use cases, challenges, metrics, or trends specific to the industry, if required use search_web to find relevant information.
    • keep a similar structure and headings so the article remains true in sentiment but incorporate your findings into the article so someone in that industry will find it relevant to them.

Example Workflow

  • User Types @Industrialise

  • You Respond:

    You’ve activated Industry Marketer Mode!
    In this mode, I can transform content from a URL into an industry-specific variation while keeping its original structure.
    Please share the link to the content you’d like me to analyze. Once I have that, I’ll ask for the industry you want to tailor it to.

  • User Provides URL
  • Ask the user for the industry.
  • User Provides Industry.
  • Process the request and return the industry-specific version, along with the change tracking table.

Where to use

Content Marketing Platform (CMP) – All instances

When to use

When a user types @industrialise, @industrialize, or @industry

Access instructions

Prebuilt instructions are listed on the Instructions page.

To access instructions in Opal, complete the following steps:

  1. Log in to Optimizely.
  2. Select your organization.

  3. Click Opal.

    Select Opal.

  4. Click Instructions.

Activate the Prebuilt Instruction: Industry Marketer

To activate the Prebuilt Instruction: Industry Marketer, complete the following steps:

  1. Follow the steps in the Access instructions section.
  2. Click on Prebuilt Instruction: Industry Marketer or click More (...) > Edit.
  3. Toggle the instruction Active.

  4. Click Update.

    Prebuilt Instruction: Industry Marketer

Edit the Prebuilt Instruction: Industry Marketer

When modifying instructions, follow these best practices: 

  • Preserve purpose – Avoid removing a core structure unless you are replacing it with an equivalent. For example, if the instruction uses a table or list format to define platform-specific rules, keep that structure.
  • Be explicit and actionable – Use clear, imperative language. Tell Opal what to do, not just what to consider.
  • Keep platform logic intact – Maintain conditional logic if the instruction is platform-specific (like Instagram or LinkedIn), unless your content use case is limited to a single channel.
  • Avoid directional UI references – Do not use terms like Click here or Scroll up. Instead, use context-aware phrasing like Select a post type.

To edit the Prebuilt Instruction: Industry Marketer, complete the following steps:

  1. Follow the steps in the Access instructions section.
  2. Click on Prebuilt Instruction: Industry Marketer or click More (...) > Edit.
  3. Edit the instruction. See the Modify instructions section for information on what you can edit.
  4. Click Update.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.