The Product Opportunities report shows the relationship between a product's views and its sales if it has been viewed and sold at least twice in the last 30 days. You can use this information for viewing product performance and handling the product's marketing efforts moving forward. Products display at the parent product level where applicable. To access the report, go to Company > Insights.
The report's data
Product opportunities have two key parts:
- Visibility score – Product detail page views, where 100% is the most viewed product. Products at 90% or higher are in the top 10% of viewed products.
- Sales score – Product purchases (in units), where 100% is the most purchased product. Products at 90% or higher are in the top 10% of purchased products.
An average or efficient product has similar scores across both. Products with strong sales compared to visibility represent compelling opportunities and may benefit future promotions, changes in customer flow or merchandising opportunities. Products with weak sales compared to visibility suggest inefficiencies that may need addressing.
Each product also has a Gem Rank, which is the rank of product in the full product set when evaluating the difference between sales score and visibility score:
Gem score = Sales score - Visibility score
The products with a Gem Score closest to 1 are Hidden Gems—compelling products that drive sales beyond what their views would suggest.
Explore the data
Refine and explore the product opportunities report in three ways:
- Click product bubbles to filter the table.
- Select regions in the legend to filter the table.
- Sort and search the table's results.
After identifying opportunities, create a collection. The collection allows these products to be quickly surfaced to customers in any campaign using a dynamic grid. To save products to a collection:
- Refine the table's results until the product displays in the righthand sidebar.
- Select the Add icon.
- Once you select all of the desired products, click Edit & Save.
- If desired, change the order that the products appear and then click Save.
You can only use one collection at a time. Making any changes to the collection impacts the campaigns that use it as a point of reference.
To reference the collection in a campaign touchpoint using a dynamic grid, choose Products as the Content Feed and Opportunities as the Source. (Legacy)
Identify seasonal opportunities
Use the timeframe selector to understand how products performed during a timeframe, like a specific campaign or a holiday season.
Trending Today is weighted and biased towards more recent purchases and viewing activities. Custom Range averages the purchase and view activity across the range with no weighting.