Filters are a collection of events used to refine the results of segments, behaviors, and reports, such as device-specific traffic from a particular region. You can share filters with all account users, a specific user scope, or own them individually.
Create a filter
- Go to More > Filters.
- Click Create New Filter.
- Enter a Name for the filter.
- Select the Visibility setting (Account, Scope, Personal).
- Select the Engagement Value for the event. To set a specific value, select Static Value and set it to a predetermined value. Static values are commonly used when filtering events like affiliate clicks, customer sign-ups, and form submissions.
- Select the Feed (Events, Products) to determine which fields are available in the filter.
- Customize the elements of your filter.
- Click Save.
Available operators
Number |
String |
Boolean |
= (equal) ≠ (not equal) > (greater than) ≥ (greater than or equal) < (less than) ≤ (less than or equal) is empty is not empty |
= (equal) ≠ (not equal) ≈ (matches) ≉ (does not match) is empty is not empty |
True |
Non-exact matching and wild cards for strings
You can use wildcards inside of a string by placing an asterisks (*) anywhere in the string when the operator is set to matches (≈). If you want to include an asterisks without it being used as a wildcard, use [*] within your string.
Example filter
When creating filters, you can use the +Value, +And, and +Or options to make your filter more complex and targeted. Each example below reviews how these options can build on each other.
+Value considers additional values in an individual rule. This examples uses +Value to create a filter that qualifies events from iPhones and iPads.
+And requires that multiple rules be considered at once. This example uses +And in conjunction with +Value to create a filter that qualifies events from iPhones or iPads that originated in the USA at least a day ago.
+Or considers a completely separate rule. This example uses +Or to create a filter that qualifies events from iPhones or iPads that originated in the USA at least a day ago or all events from Pixel devices.
Apply a filter
After you have created and saved a filter, you can apply it to segments, behaviors, campaigns, and reports.
Apply a filter to a segment
- Go to Customers > Segments.
- Create or edit a segment.
- Create or add a Have done something or Have not done something segment expression.
- Click and search for the filter, and provide any additional required information. You can have multiple filters.
- Click Save.
Apply a filter to a behavior
- Go to More > Behaviors.
- Create or edit a behavior.
- Click Filter and select your desired filter.
- Complete the rest of the settings and click Save.
Apply a filter to a campaign
- Go to Activation.
- Create or edit a behavioral campaign.
- In Enrollment, click Create New Segment and select Customers who have done something.
- Search for and select the filter. In this example, entering mobile displays the Mobile Traffic filter for selection.
- Complete the enrollment settings, then click Save and Go Live with the campaign.
Apply a filter to reports
- Go to Company > Reports.
- Create or edit a report.
- In the report's expression, search for the filter (All Events in the following image).
- Click Save.
- Enter a Name for the report and select the Visibility.
- Click Save again.
Edit or delete a filter
- Go to More > Filters.
- Click the name of the filter you want to edit or delete.
- Click Edit or Delete.
- If editing, make the desired changes and click Save. If deleting, click Yes, delete it to confirm.
Copy or share a filter
You can copy or share the structure of a filter between ODP accounts so that you can use the same filter in each.
- Go to More > Filters.
- In the row of the filter you want to share, click Copy.
- Select the Account you want to share with. If you select the current account, ODP will create a copy in the same account.
- Select the Scope.
- Click Copy to confirm.
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