- Learn about the Optimizely snippet from a non-technical perspective and how Optimizely works
- Connect to resources about the snippet
Here is how to set up Optimizely Web Experimentation.
How Optimizely Web works: Non-technical explanation
How does Optimizely Web work, without getting into a technical explanation? Simple: Optimizely Web allows you to perform A/B testing (also known as split testing), and multivariate testing across your entire technology stack. In Optimizely Web, these are called experiments.
The snippet handles how those changes execute for visitors to your site. Each snippet lives in a project in your Optimizely Web account. The project is a space where you will build and manage experiments and track the results.
If your account uses custom snippets, you might have more than one snippet listed in your projects.
Optimizely Web collects data on your visitors and conversions and runs them through our Stats Engine to show you which variations were winners or losers, compared to your baseline, so that you can make decisions about which changes to implement permanently on your site.
Here is a quick visual of how the process works:
If you are experimenting with your mobile app or across your technology stack, Optimizely offers various software development kits (SDKs). You can learn more about our Full Stack SDKs on our developer documentation site.
How else can you use Optimizely Web? In addition to A/B and multivariate testing, you can:
Run A/B tests across multiple pages, funnels or flows
Run tests that compare two different URLs
Use Optimizely Web as a content delivery tool: make changes or hotfixes that you can show to all visitors
Here are more technical details about Optimizely Web: