- Learn about the Optimizely Web Experimentation snippet from a non-technical perspective and how Optimizely Web Experimentation works
- Connect to resources about the snippet
Here is how to set up Optimizely Web Experimentation.
A non-technical explanation on how Optimizely Web Experimentation works
How does Optimizely Web Experimentation work without getting into a technical explanation? Simple: Optimizely Web Experimentation allows you to perform A/B testing (also known as split testing) and multivariate testing across your entire technology stack. In Optimizely Web Experimentation, these are called experiments.
The snippet handles how those changes execute for visitors to your site. Each snippet lives in a project in your Optimizely Web Experimentation account. The project is a space where you build and manage experiments and track the results.
Optimizely Web Experimentation collects data on your visitors and conversions and runs them through our Stats Engine to show you which variations were winners or losers compared to your baseline so that you can make decisions about which changes to implement permanently on your site.
Here is a quick visual of how the process works:
How else can you use Optimizely Web Experimentation? In addition to A/B and multivariate testing, you can:
Run A/B tests across multiple pages, funnels or flows
Run tests that compare two different URLs
Use Optimizely Web Experimentation as a content delivery tool: make changes or hotfixes that you can show to all visitors
Run separate experiments directed at separate audiences or personalize experiences for those audiences
Here are more technical details about Optimizely Web Experimentation: