- Learn about the Optimizely snippet from a non-technical perspective and how Optimizely works
- Connect to resources about the snippet
Here's how to set up Optimizely Web Experimentation.
How Optimizely works: Non-technical explanation
How does Optimizely work, without getting into a technical explanation? Simple: Optimizely allows you to perform A/B testing (also known as split testing), and multivariate testing across your entire technology stack. In Optimizely, these are called experiments.
The snippet handles how those changes execute for visitors to your site. Each snippet lives in a project in your Optimizely account. The project is a space where you'll build and manage experiments and track the results.
If your account uses custom snippets, you might have more than one snippet listed in your projects.
Optimizely collects data on your visitors and conversions and runs them through our Stats Engine to show you which variations were winners or losers, compared to your baseline, so that you can make decisions about which changes to implement permanently on your site.
Here's a quick visual of how the process works:
How else can you use Optimizely? In addition to A/B and multivariate testing, you can:
Run A/B tests across multiple pages, funnels, or flows
Run tests that compare two different URLs
Use Optimizely as a content delivery tool: make changes or hotfixes that you can show to all visitors
Here are more technical details about Optimizely: