Create an audience based on profile criteria from Marketing Automation connectors

  • Updated

Each connector add-on integrates web tracking to Optimizely’s personalization engine by identifying a visitor with a cookie.

Cookies for each connector

Connector Cookies for Connect for Marketing Automation version 4.0 Cookies for Connect for Marketing Automation version 5.0
Acoustic (Silverpop) iMAWebCookie mai_trk_5539DF8F-C807-4EC7-B482-26600AAD9761_5539DF8F-C807-4EC7-B482-26600AAD9761
Delivra Does not apply mai_trk_29A61EBA-CEBF-4CC8-9742-15C9E54D1DEC_29A61EBA-CEBF-4CC8-9742-15C9E54D1DEC
Eloqua _elmai_trk mai_trk_ee56c556-fc9c-406d-a882-601446ba2067_ee56c556-fc9c-406d-a882-601446ba2067
HubSpot _hsmai_trk mai_trk_397c9163-c169-4f4c-9182-201e198e1fbf_397c9163-c169-4f4c-9182-201e198e1fbf
Marketo _mkto_trk mai_trk_f6b213f8-c50b-4d24-841b-f0500bbd7162_f6b213f8-c50b-4d24-841b-f0500bbd7162
Microsoft Dynamics CRM _dynmai_trk mai_trk_d6e4d762-247f-4c51-9abe-75f6fbd39969_d6e4d762-247f-4c51-9abe-75f6fbd39969
Pardot _pardotmai_trk mai_trk_92b2caa4-37b0-46db-b5ae-12e263565ad2_92b2caa4-37b0-46db-b5ae-12e263565ad2
Salesforce _salesforcemai_trk_<databasename>
where <databasename> can be Account, Campaign, Contact, or Lead.
Salesforce Marketing Cloud (ExactTarget) _etmai_trk mai_trk_784c5a0c-ece4-4d18-ac8b-3ec6b828c422_784c5a0c-ece4-4d18-ac8b-3ec6b828c422

Each connector has its fields. When you set up criteria in an audience, the fields do not automatically populate with values. You must supply these yourself. Ensure that a field you create matches the field type from the connector provider.

For example, the ExactTarget Marital Status field has Single or Married values, so if you use Marital Status in audience criteria, you must specify Single or Married (and not anything else).

For another example, the Salesforce Salutation field has Mr., Mrs., Ms., Dr., and Prof. values, so if you use the Salutation field in audience criteria, you must specify among Mr., Mrs., Ms., Dr., and Prof. values (periods included, and not anything else).

You can create an audience by combining criteria such as a geographic location and job title. See Audiences for information about creating audiences.

Create an audience using the Profile criteria in Optimizely Content Management System (CMS) > Audiences. In the following example, the desired audiences for the campaign or program have a profile containing Boston in the City column. When a contact with this value (City=Boston) submits a form, the contact information is added to the connector's database.

The following image applies to Connect for Marketing Automation version 4.0.

Image: Create visitor group based on visitor's city

The architecture and namespace related to connector-based audience criteria changed in Connect for Marketing Automation version 5.0, so you have to reconfigure the Profile criteria after upgrading.

In version 5.0, you have to reconfigure the existing audiences from 4.0. When you edit a audience using the Profile criteria, the following error appears where the 4.0 Profile criteria was.

Image: Error message in version 5.0 when using visitor group created in version 4.0

Dismiss this error message, then drag the Profile criteria back into the Criteria box.

Image: Drag and drop Profile criteria into Criteria box.