Delivra connector (CMS 11)

The Delivra connector add-on automatically exports form data from your website to your Delivra account database by mapping Optimizely form fields to Delivra database fields. For information about other database connector add-ons, see Marketing Automation.

Set up Optimizely forms with Delivra

The Forms Marketing Automation Integration (MAI) connector lets you connect Optimizely form fields to a Delivra database. See also: Marketing Automation.

1. In the Optimizely Content Management System (CMS) admin view, select Config > Tool Settings > Delivra. The Delivra configuration settings screen displays.

   

   You can have multiple instances of the same connector. For example, if you have marketing teams in separate regions, you can have more than one Delivra connector, such as Delivra - Europe, Delivra - US, and Delivra - APAC. Click Add Connector to add another instance.
2. Enter the email, password, and account name associated with your Delivra account and click Save.
3. Create a form on a page.
4. Click All Properties on the form.
5. Open the Mappings tab.
6. Select the database to which you map the form fields from the MA System Database drop-down field.

   

7. Click Publish.
8. On the form, select Edit from a form field's context menu.
9. Open the Extra field mappings tab. The database option that you previously selected appears.
10. Enable the database option and open the drop-down list next to a database to see the available fields.

    For example, if your form has a Text field that was configured to capture an email address:

    1. Edit the email text field.
    2. Select the Extra field mappings tab.
    3. Select Email Address from the drop-down list to map the Delivra database field to the Email field on the form.

    

11. Repeat steps 8 through 10 for as many fields that you want to map.
12. Click Publish.

To test the mapping, go to your form on a published page, fill in and submit the form, then go to your Delivra provider to verify that the user is added to the Delivra database.

Retrieve contact data

When a visitor submits the form, the data is sent to Delivra. To see who submitted the form, go to Delivra > Contacts.

Personalize the form using a block

You can personalize a form to show only to a selected group of people. For more information about creating a visitor group and displaying information based on a visitor group, see Audiences.

1. From the context menu on the form on the page, select Personalize. The Large content area dialog box appears.

   

2. Click Everyone and select a visitor group from the list. The following image shows personalizing the form to show only for people in the VIP visitor group.

   

To create a visitor group for an Delivra form, see Create a visitor group for an MAI connector form.