The Catalog interface in Optimizely Customized Commerce enables you to work with catalog data. Marketers may want to create new products and variants, and merchandisers may want to enrich products as they are added to e-commerce channels. E-commerce solutions integrated with an external ERP system may have products with core data that only needs to be completed within Optimizely Customized Commerce. In other scenarios, you can create new products from scratch.
When working with catalog entries, you typically complete the following tasks.
- Locate incomplete products added from integrated systems, add content and media, then categorize and publish them.
- Create products, add content and media from external sources, then publish them.
- Add missing information to variants: product codes, internal and display names, properties, media, pricing, and inventory information.
Create a new catalog entry from the catalog tree's context menu or the Add content button at top. When you expand the catalog tree, context-sensitive options appear. For example, after selecting a category, you can create a new category, product, variant, package, or bundle. After selecting a product, you can create new products or variants.
The following example shows how to create a catalog entry.
- Expand the catalog tree and go to the desired category.
- Select the category within which you want to create the catalog entry.
- From the context menu, select New > Product, Variant/SKU, Package, or Bundle. See also: Types of catalog entries.
- Enter a name for the item.
- If your Optimizely Customized Commerce system supports multiple product types, the system suggests a default one based on the context and previous similar actions. Choose a product type.
- Complete the product's or variant's properties. See also: Catalog entry properties. Optimizely Customized Commerce saves the item automatically but it is not available on the website until published.
Because variants belong to the lowest level in the product hierarchy, you cannot add sub-entries for them; you only can edit them.
The catalog tree does not display products or variants; only category nodes. Use the catalog item list to work with products and variants.
To learn about other catalog entry tasks, such as editing, deleting, moving and so on, see Editing catalog entries
Each catalog entry has a type.
- Category. A way to group products, such as Art Books or Cocktail Dresses. See also: Working with categories.
- Product. Merchandise you can display on a front-end site. A product typically consists of several variants. Customers purchase a variant.
- Variant or SKU. A purchasable product with specific characteristics, such as size, color, sleeve length, and price.
- Package. Similar to a variant because it is a purchasable item. For example, a shirt and hat combination is shrink-wrapped together and sold as a unit. Although a package is made up of multiple variants, it has a unique SKU number and appears as a single line item in a shopping cart. See also: Packages and bundles.
- Bundle. A collection of variants, allowing customers to purchase two or more items at once. Each item is priced separately. For example, a matching shirt and hat, presented together on the front-end so a user can buy both items at once. Each item appears on its own line in a shopping cart. See also: Packages and bundles.