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  2. Experimentation strategy
  3. Governance and strategy

Governance and strategy

Define program guardrails and privacy controls, including managing consent and storage, fulfilling GDPR and CCPA requests, setting data-retention policies, and filtering bots to keep results trustworthy.

  • Prevent Optimizely from being blocked by privacy-focused browsers and extensions
  • Request or delete data under the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA)
  • Configure cookie and local storage consent
  • Data retention policy and FAQs
  • Filter bot and spider traffic from results
  •   Ideate and hypothesize
    See all 4 articles
    • Site redesigns: Test through the design process
    • Track macro and micro-conversion events
    • Test tips for low-traffic sites
    • Integrate Optimizely Feature Experimentation into the product development lifecycle
  •   Account administration
    See all 12 articles
    • Manage email notifications
    • Manage your accoun's plan and invoices
    • Learn about plan options and costs
    • Review impression usage
    • Monitor monthly active users (MAUs)
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