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  2. Experimentation strategy
  3. Governance and strategy
  4. Ideate and hypothesize

Ideate and hypothesize

Generate strong, data-informed hypotheses, use low-traffic tactics, and integrate experimentation into your product lifecycle.

  • Site redesigns: Test through the design process
  • Track macro and micro-conversion events
  • Test tips for low-traffic sites
  • Integrate Optimizely Feature Experimentation into the product development lifecycle
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