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Episerver Reach: Triggers user guide

  • Updated

Episerver Triggers  enables automated personalized emails to be sent via an Email Service Provider (ESP) that have been triggered by the on-site actions of the email recipient.

These actions typically consist of some form of abandonment. It could be an abandoned basket, an abandoned browse or a specified trigger event.

Abandoned basket: A user adds an item to the basket but does not purchase it.

Abandoned browse: A user browses products on the site but leaves the site without adding anything to the basket.

Specified trigger event: A preset trigger, for example, a user views more than 5 pages in a specified category but does not purchase anything.

Triggers can be accessed through the Personalization Portal if you have signed up for this product. Please contact your Customer Success Manager if you are interested in purchasing Triggers.

Since Episerver captures all user behavior, this behavior can be utilized to also include
alternative recommendations to products abandoned or browsed.

See the Triggers user guide