Why do we need to track “unimportant pages” like landing pages, content pages etc?

  • Updated

It is important that we track the customers' entire journey and therefore need to be able to track all pages.

Our personalization engine considers all previous browsing and purchase behavior of a user to create personal profiles for each visitor that, together with placing the emphasis on the intent of the current session, allows for personalized recommendations at individual level and not segment level, resulting in in-session, real-time personalization at each step of the user journey.