M&Co increases email conversion by 55% with hyper-targeted campaign using Sale Booster

Updated July 21, 2017 16:37

Challenge

M&Co realised the knock-on effect that Black Friday and deep discounting at the end of November could have on its Christmas Day sales. In order to avoid peak trading disappointment, M&Co needed to engage its customers with relevant content and products that would encourage crucial sales.

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M&Co increases email conversion by 55% with hyper-targeted campaign using Sale Booster

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