2024 Optimizely Data Platform release notes

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August

• Added ability to manage the visibility of personally identifiable information (PII) in ODP.

July

• Added integration with Demandbase that uses site visitor IP addresses to identify the companies that visitors on your site belong to, including information like company size, revenue, and so on.

June

• Added integration with Adobe Ads that lets you sync customer data from ODP to your Adobe Ads account for more precise ad targeting.
• Added integration with HubSpot that lets you sync contact data and email events from HubSpot to ODP and sync segments and customer data from ODP to HubSpot.
• Added ability to enable the 6sense Company ID API in ODP's 6sense integration, which uses visitor IP addresses to identify the companies that visitors on your site belong to, including information like company size, revenue, and so on.

May

• Added support for campaign email receivers to unsubscribe to marketing emails in one click using the email header metadata. As of May 31, 2024, all ODP accounts have been updated to comply with Gmail and Yahoo's marketing email sender requirements. This requirement does not impact transactional email campaigns.
• Added ODP reporting dashboards for all ODP accounts.
• Added integration with Mixpanel that lets you import your Mixpanel audiences to ODP as real-time segments for use in Experimentation or CMS Visitor Groups.

April

• Added integration with Marketo that lets you sync your Marketo lead record data, email activities, form submissions, and program member statuses to ODP.
• Added ability to use relative dates for event conditions in real-time segments.
• Added integration with Tealium that lets you import your Tealium AudienceStream audiences to ODP as real-time segments for use in Experimentation or CMS Visitor Groups.
• Added integration with 6sense that lets you sync your customer data from 6sense to ODP to enrich your customer profiles, reports, and segmentation.

February

• Added Opal to the customer profile, which you can use to generate a summary of a customer's event history. See Generate an event summary using Opal.

January

• Added real-time segment membership to the customer profile. See Manage customer profiles.
• Added the Amplitude Audience Sync app, which lets you sync your Amplitude behavioral cohorts into ODP as real-time segments. You can then use your ODP real-time segments in other Optimizely products, including Optimizely Web Experimentation, Optimizely Feature Experimentation, and Optimizely Content Management System. See Integrate Amplitude Audience Sync.
• Added the LinkedIn Lead Gen app, which lets you sync your LinkedIn Lead Gen Form data to ODP to manage leads using ODP segmentation and activations. See Integrate LinkedIn Lead Gen.