Optimizely Reporting for ODP

  • Updated

View dashboards and reports for Optimizely Data Platform (ODP) using Optimizely Reporting, which you can access through your Opti ID account.

Prerequisites

ODP reporting dashboards

Click any dashboard to view the pre-defined data and reports:

  • Website Activity – Displays key metrics of your website activity. For example, you can view the number of reachable customers, number of website visitors, average page views per visitor, visitors by device type, and more.
  • Website Trends – Provides an overview of your website trends. For example, you can view graphs for number of active users over time, number of visitors over time, and number of reachable users over time. All of which include the percent change in active users, visitors, or reachable users between each timeframe.
  • eCommerce Order Trends – Provides an overview of your ecommerce order data. For example, you can view key metrics like total revenue, conversion rate, and more. You can also view graphs to visualize your commerce data, like top 10 ordered products in a specific date range, revenue over time, and more.
  • eCommerce Lifecycle Metrics – Provides an overview of your customer lifecycle based on data in ODP. For example, you can view graphs for new customers, new purchasers, customers that moved from churned to engaged, and more.
  • eCommerce Key Metrics – Provides an overview of your customer and revenue data in ODP. For example, you can view graphs for total revenue, number of unique visitors to your site, average order value, and more.

Learn more about managing dashboards in Optimizely Reporting.