A Funnel is used to map the flow of website visitors to a set of specific funnel steps that result in conversions or signups. You can use funnel analysis to trace the user journey throughout your website, optimize it, and see how many visitors end up in each stage of the funnel.
For example, funnels can be used to measure purchase rates with pages on an e-commerce site such as “product”, “cart”, “review”, “confirmation” as each step in a checkout flow process.
By creating a funnel chart you can bring islets of data from your data warehouse and use it to enrich product analytics and draw deep insights from your users' journeys.
The screenshot that follows shows an conversion funnel with 4 stages. It shows the number of users who have been converted to each stage based on searches performed by them and content played in the Flix streaming app. See Understanding a Funnel Analysis for more information.
Pre-requisites
Before you start creating explorations inside Analytics, make sure you have created datasets and connected to your data sources.
Please sign in to leave a comment.