Create beelines from a funnel analysis

  • Updated

Beelines are ad hoc data analyses forking off from a point in the result of an exploration. The context of the forking point is propagated to the new analysis, where the user can continue further analysis. You can create the following beelines from a funnel.

Segment by cohort

Creates a new funnel with the same configuration but with the selected cohort as an additional segment. 

  1. Open a funnel, right-click a stage, and click Segment by cohort to open a drop-down list of cohorts.

    opti-funnel-7.png

  2. Choose a cohort from the catalog to create a beeline.

    opti-funnel-8.png

Segment by attribute

Creates a new funnel with the same configuration but segments it by the selected property.

  1. Open a funnel, right-click a stage, and click Segment by attribute to open a drop-down list of properties.

    opti-funnel-9.png

  2. Choose a property from the catalog to create a beeline.

    opti-funnel-10.png

Explore converted users

Creates a beeline that determines the total number of converted users.

  1. Open a funnel, right-click a stage, and click Explore converted users to create a beeline with the number of converted entities for that stage.

    opti-funnel-12.png

  2. Right-click the result and click Drill down to analyze this data using other attributes.

    opti-funnel-11.png

Explore dropped-off users

Creates a beeline that determines the total number of dropped-off users.

  1. Open a funnel, right-click a stage, and click Explore dropped-off users to create a beeline with the number of dropped-off entities for that stage. 

    opti-funnel-13.png

  2. Right-click the result and click Drill down to analyze this data using other attributes.

    opti-funnel-14.png

Show paths for converted users

Creates a beeline showing the path converted entities took for that stage.​

  1. Open a funnel, right-click a stage, and click Show paths for converted users.

    opti-funnel-15.png

  2. Click More (⋮) > Open as new exploration to see the detailed path of converted entities in a visual exploration context

    opti-funnel-16.png

Show paths for dropped-off users

Creates a beeline showing the path the dropped-off entities took for that stage.​

  1. Open a funnel, right-click a stage, and click Show paths for dropped-off users.

    opti-funnel-15.png

  2. Click More (⋮) > Open as new exploration to see the detailed path of dropped-off entities in a visual exploration context. You can right-click any node and see more interactive options.

    opti-funnel-16.png

Create cohort from converted users

Creates a cohort of converted users for that stage.

Open a funnel, right-click a stage, and click Create cohort from converted users. You can also add more blocks to the cohort.

opti-funnel-19.png

Create cohort from dropped-off users

Creates a cohort of dropped-off users for that stage.

Open a funnel, right-click a stage, and click Create cohort from dropped-off users. You can add more blocks to the cohort as well.opti-funnel-20.png

Lookup converted users

Creates a list of users who are converted at a stage. 

Open a funnel, right-click a stage, and click Lookup converted users. The resulting exploration shows the list of converted users for that stage. In this list, click the entry for the user whose journey you want to analyze.

opti-funnel-21.png

Lookup dropped-off users

Creates a list of users who are dropped off at a stage. 

Open a funnel, right-click a stage, and click Lookup dropped-off users. The resulting exploration shows the list of dropped-off users for that stage. In this list, click the entry for the user whose journey you want to analyze.

opti-funnel-22.png