This page will help you understand how the different modules of Path Analysis work, and how you should interpret the data it contains.

Template Structure​

Following is the list of modules that you will see inside the template:

• Measures Module
• Paths(Events) Module
• Visualization Module

Let's see how each module is configured in the template.

Measure Module​

The field Uniques Converted of in the Measure module shows the number of actors who took a path, counting the first conversion for each actor. The module contains a selector that lets you choose an actor dataset to analyze based on the selected event pattern and actors segments. You can also use blocks in this section.

Events Module​

• Using the Events module in the Path analysis template, you can specify all the events that you want to see in your path analysis. The first field For Users paths allows users to choose the type of path they want to track - Starting from, Ending at or Centered on a point.
• Then, we have fields to set the focal event and the matching events. The Focal event is the main event in the path analysis and this can either be an event dataset or a property value.
• Following this, we define matching events - those events that form the nodes in the path in the Show paths including field.
• If you want to use a Timestamp instead of an Event, you can click the Timestamp button in this section.
• You can also set the Event Occurence in this section - you can specify whether you want to start the analysis before or after the first or last occurrence of the specified event. There are 3 options that you can choose from - for the first time in the time range, for the first time ever, or for the last time.
• In this section, you can choose to ignore repeated events in your analysis using the toggle.
• Labels allow you to customize the title of the nodes in your path analysis.
• Setting the bound allows you to determine the number of steps before and after the focal event or timestamp to include in the paths.

Analytics also allows users to choose JSON columns in this module. When you click on a JSON column, it expands to display all the keys that are available for that particular column. You can choose a key and click Apply. Once this is done, the path of the selected field will be used as the display name for that column.

Visualization Module​

The Visualization module in the Path analysis template enables you to run and view the analysis in the form of a chart. It also allows editing visualization, examining the underlying SQL query, and adding the chart to a dashboard.

There are 4 important sections in this module:

Time Range and Time Grain section

At the top of the Visualization window, users will be able to configure the time range and time grain for the analysis. Analytics users can now set the time range using a simple drop-down or even choose from the quick options and quickly iterate through different choices of time range and time grain without leaving the chart. It is also possible to set a lag by clicking Offset and setting the Ending.

Sampling section

In the visualization module, you can configure sampling modes for your exploration by clicking on the lightning icon on top of the exploration. The drop-down that appears will display 2 sampling modes - Enabled Faster Response or Enabled Higher Precision.

Edit visualization section

Clicking the three dots next to the lightning icon displays a drop-down with 4 options - Inspect Query, Add to Dashboard, Edit visualization, and Download As.

• Inspect Query​ - When you click this option in the drop-down, a query inspector opens. It has three tabs - SQL, Warehouse SQL, and NetScript. You can make changes to the SQL and NetScript queries by clicking the Open as SQL Explore and Open as NetScript Explore buttons in the respective sections.
• Add to Dashboard​ - This option allows you to add the exploration that you have created to a dashboard. You can choose from two options - Pick a dashboard and New Dashboard.
• Edit visualization -​ This section houses all the chart settings. It has 2 sub-sections: Visualization and Sorting.
  • Under visualization, you can configure:
    • • Automatic refresh for your chart
      • Chart type
      • X-axis and Y-axis configuration
      • Tooltip
      • Size configuration
  • Under sorting, you can
    • • Enable the sorting option on the graph
      • Configure sorting rules and the limit
• Download As​ - This option will let you download your analysis in either CSV or EXCEL format. The column formatting will be preserved for the downloaded files as well.