Build a retention analysis

A retention analysis measures retention using the specified conditions against the segments of actors and attributes for a given time frame.

For example, to create a retention analysis for Weekly Play Retention, analyze the number of users who played content on the website during their first visit and then returned to perform the same action on a weekly basis.

1. Go to + > Retention.
2. Select the preferred Measure. For example, choose the Retention measure and the Users dataset.

   

3. Choose the event stream or event type in the Users who performed and and returned to perform fields in the Retention section. Set the retained if condition. For example, choose the Play Content option under Product Events for the Users who performed and and returned to perform fields and set the retained if condition as follows: Users did event On or After the given time bucket, shown up to 8 weeks. Consider events up to 7 days after the 8-week cutoff.

   You can also set the event occurrence in this section. You can specify whether you want to start the analysis before or after the first or last occurrence of the specified event. There are three 3 options that you can choose from: for the first time in the time range, for the first time ever, or for the last time. Choose for the first time in the time range.

   

4. Click + in the Segment by Cohort section to include one or multiple segments in the analysis. Here, add two cohorts.
   • Cohort 1 – All Users
   • Cohort 2 – Add a behavioural cohort called Content Sharers to group users who shared website content at all times. To add a cohort, click + New Cohort and set the condition. See Cohorts for information.
5. Set the time grain to 12 weeks.
6. Click Run to generate a retention chart.
7. Give a descriptive name to this analysis and save it.