Understand topic performance

  • Updated

The Topic Performance graph in the Insights section of Optimizely Content Recommendations displays a graph of Volume versus Uniques. Volume is the number of content items that contain a topic. Uniques are individual visitors who access your website during a single session.

You can use the graph to identify high- and low-performing topics. This can help you streamline the content production for individual topics. You can also save topic lists to boost content output and gather organizational feedback. 

Go to Insights > Topic Performance to view the graph. See Use dashboard filters for information on filtering and saving interaction views.

Understand the topic performance graph

The topic performance graph is visible in a graphical and tabular format. Selecting topics on the graph automatically selects topics on the table, and vice versa. You can use the Save icon (see Table view) to save or share your selected topics.  

Graph view 

  1. Topics – The yellow dots display topics you selected to include in your topic list. The blue dots display topics outside your topic list.
    • Hover your cursor over a dot to view topic details, such as the exact number of Uniques and Volume for that topic. You can also view the content where the topic is displayed the most under Most Popular Content.
    • Click on View Topic to get further information on the topic.  
    • Click View Content to get further information on the content.
  2. Volume – This is represented by the Y-axis. For example, (X) number of unique visitors interacted with content containing the topic Artificial Intelligence more than 1,213 times during a specific session.   
  3. Uniques – This is represented by the X-unit. For example, more than 11,063 unique visitors interacted with the topic Workflow (Y) number of times during a single session.
  4. Line of best content strategy – The diagonal dotted line represents the ideal number of content per the number of unique interactions.
    • Topics above the dotted line are saturated or cold. This indicates you have an excess of content on these topics, but limited visitor engagement.
    • Topics under the dotted line are at a deficit or hot. This indicates you have more visitor curiosity on these topics, but a shortage of content.
    • Topics that are nearest to the dotted line are interacted with proportionally to how much they are talked about.
  5. Zoom Mode – This lets you zoom in or zoom out your graph for a better representation.
  6. Show Labels – This displays the labels on all topic dots. You can zoom in to see the labels in dense areas.
  7. Help (question mark icon) – This gives you helpful tips on understanding the graph.

Table view

  1. Topic – Lists all topics, alongside their Volume and Uniques. You can select individual topics from this list to include in your topic selection.
  2. Filter – Lets you filter the topics by most trending (Hottest First), least trending (Coldest First), least interacted with (Furthest from line), and most interacted with (Closest to line) topics.
  3. Search – Lets you search for a topic by entering keywords in the search bar.
  4. Highlight Selected Topics (star icon) – Highlights the topics you selected on the graph or from the topic list.
  5. Categories – Lets you select or deselect topic categories (for example, Concepts, Events, or People).
    • You can divide the topic list by category and add relevant topics from each category to the list.
  6. Save (save icon) – Lets you save or clear your topic selection and view saved and shared selections.