Heatmap Analysis agent

  • Updated

Optimizely Opal's Heatmap Analysis agent transforms a heatmap image and URL you provide into precise, tailored test ideas. It eliminates the burden of manual analysis, converting complex user behavior into actionable experiments. This lets you rapidly identify high-impact optimization opportunities and save time.

  • Challenge – Creating high-quality test ideas can be difficult.
  • Agent outcome – Analyzes your webpage based on the heatmap and URL you provide, and generates test ideas to optimize it.
  • Value – Heatmaps provide additional context for Opal to generate tests related to the most impactful parts of your website.

See Heatmap Analysis Agent in Optimizely Academy for more information.

Optimizely product requirements

None

Install agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

In Opal,

  1. Go to Agents > Agent Directory.
  2. Select Heatmap Analysis.

  3. Click Install Agent to add it to your Opal instance.

Use

In Opal Chat, enter @heatmap_analysis and provide the following details:

  • URL – The URL of the page to analyze.
  • Heatmap – The heatmap image of the page to analyze.

To use the Heatmap Analysis agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.

Details

The following are the default details of the Heatmap Analysis agent. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage agents for instructions.

Input variables

  • URL
  • Heatmap

Tools

  • take_webpage_screenshot
  • get_file_metadata
  • read_file_content
  • retrieve_file_from_gcs_uri

Output

  • Inference level – Balanced
  • Creativity – 0.5

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.