Heatmap Analysis agent

  • Updated

Heatmap Analysis is an Optimizely Opal agent that transforms a provided heatmap image and URL into precise, tailored test ideas.

  • Challenge – Creating high-quality test ideas is difficult.
  • Agent outcome – Analyzes your webpage based on the heatmap and URL you provide, and generates test ideas to optimize it.
  • Value – Rapidly pinpoint high-impact optimization opportunities and reduce the time required to translate user behavior data into testable experiments.

See Heatmap Analysis Agent in Optimizely Academy for more information.

Required Optimizely products

None.

Install agent

Opal Administrators, Agent Builders, and Opal Users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

Install the agent from the Opal Agent Directory.

  1. Go to Agents > Agent Directory.
  2. Select Heatmap Analysis.

  3. Click Install Agent to add it to your Opal instance.

    screenshot of the Heatmap Analysis entry in the Opal Agent Directory where Install Agent is highlighted

Use the agent

In Opal Chat, enter @heatmap_analysis and provide the following details:

  • url – The page being analyzed.
  • heatmap – Heatmap image of the page you're analyzing.

The Heatmap Analysis agent returns a prioritized list of conversion rate optimization (CRO) test ideas. The list contains key findings, ranked opportunities, and a test backlog organized by quick wins, medium bets, and bold bets.

To use the Heatmap Analysis agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.

Details

These are the default details for the Heatmap Analysis agent. After you install the agent in your Opal instance, customize these details for your organization's needs. See Manage agents for instructions.

Input variables

The Heatmap Analysis agent takes the following input:

  • url
  • heatmap

Tools

The Heatmap Analysis agent uses the following tools internally to process your request:

  • take_webpage_screenshot
  • get_file_metadata
  • read_file_content
  • retrieve_file_from_gcs_uri

Additional details

The agent uses the following default configuration:

  • Inference level – Balanced. Provides reliable answers with additional reasoning.
  • Files – None.
  • Output – Text.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.