Experiment Planning agent

  • Updated

Optimizely Opal's Experiment Planning agent transforms your raw ideas into a fully formed test plan. It suggests hypotheses, key metrics, identifies risks, and outlines critical assumptions. This accelerates your experimentation process, ensuring robust, data-driven tests that save time and maximize the impact of your optimization efforts.

  • Challenge – A poorly planned test results in few learnings. Running quality tests means teams can get to deeper learning faster.
  • Agent outcome – A fully-formed test plan with hypotheses, metrics, risks, and assumptions.
  • Value – Create an experiment plan that enhances your team's overall testing framework.

Required Optimizely products

None

Install agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

In Opal,

  1. Go to Agents > Agent Directory.
  2. Select Experiment Planning.

  3. Click Install Agent to add it to your instance.

Use

In Opal Chat, enter @experiment_planning and provide one of the following details:

  • URL – The URL of the page where the experiment will run.
  • Test Idea – Write out the idea or hypothesis you want to test.

To use the Experiment Planning agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.

Details

The following are the default details of the Experiment Planning agent. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage agents for instructions.

Input variables

  • URL
  • Test Idea

Tools

  • browse_web_html
  • take_webpage_screenshot

Output

  • Inference level – Balanced
  • Creativity – 0.5

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.