Welcome to the help guide for Experimentation.
Below you'll find resources to help you set up Optimizely, build and run experiments, and learn from results. If this is your first time using Optimizely, use our quickstart guide.
Set up Experimentation
Before you can start running experiments, implement Optimizely Web on your website. Here are a few articles to help you get started:
- Implement the snippet(skip this if you're already using Optimizely).
- How the snippet works: Learn about the order of activation.
- Enable cross-origin tracking: Track visitor events across different domains, ports, or security protocols.
- Use Optimizely with single-page applications (SPAs).
- Prepare Optimizely for your site: Set up the pages, events, and audiences that you'll reuse when building experiments in Optimizely.
- Manage users and collaborators: Grant different levels of access to your account, projects, and experiments.
- Create and manage your projects and experiments.
- Cookies and local Storage in the Optimizely snippet: Learn about the first and third-party cookies that Optimizely uses.
Once you've implemented Optimizely Web on your website, you're ready to start building your experiments. The following links are helpful to get you started:
- Build an experiment in six steps: Create A/B, multivariate, and multi-page experiments.
- Editor and custom code: Use the Visual Editor and custom code to make changes to your site experience.
- Pages: Choose where experiments and campaigns run: Set URL targeting and page-level activation to decide when experiments run and how they activate.
- Events: Track visitor's behaviors: Track clicks, pageviews, and custom events like revenue to measure how visitors engage with your site.
- Metrics: Measure the difference in visitor behavior: Metrics are based on events, which track visitor actions.
- Audiences: Choose which visitors to include: Show your experiment to specific groups of visitors.
- Redirect experiments: Compare two separate URLs like two homepages as variations in an A/B test.
- Use Optimizely with single page applications (SPAs) Design and run experiments on SPAs like React and Vue sites.
- Extensions and reusable templates: Reusable templates help you add custom features to your site—like carousels, banners, and lightboxes—without involving a developer every time.
Ideas to help you get started:
QA and Troubleshoot
Before deploying your experiment, Optimizely recommends that you thoroughly QA your experiment. More information on how to QA and troubleshooting can be found in the following links:
Turn results into action
Once you've run your experiment and have gathered some results, it is time to turn these results into actions. For more information on how to interpret your results and how to share them with your team, refer to the following links:
- The Results page: See the impact of your changes on key metrics.
- Segment your results: Filter your results by groups of visitors for a more granular view.
- How long to run an experiment: Decide when to pause or stop an experiment.
- Interpret your results: Take a long view of your experiment data and learn from your visitors.
- Take action based on results: Build on winning variations, learn from losing ones, and iterate on inconclusive experiments.
- Share your results with stakeholders
Grow your optimization program:
Check out the Optimization Methodology to learn more about building an impactful optimization program.