Manage projects

  • Updated
  • Optimizely Web Experimentation
  • Optimizely Personalization

Once you start using Optimizely Web Experimentation, you may have a growing number of experiments and campaigns to manage. Projects help you keep everything organized. You can add, remove, duplicate, and archive both projects and experiments.

Projects let you subdivide your Optimizely Web Experimentation account for different sections of a website, multiple sites, or different products.

Each project has its own Optimizely Web Experimentation snippet, set of experiments, and set of collaborators

If your account uses custom snippets, you might see more than one snippet listed for your projects.

Create a project

You must be an Administrator or Project Owner to create a project.
  1. Select Projects in the left panel. 

  2. Click Create New Project.

  3. Click Create Web Project.
  4. Enter a Name (required) and Description if desired.
  5. Click Create Project.

If you have separate development and production environments, see Set up Optimizely Web Experimentation projects and run experiments for more information.

Rename projects

  1. Go to your project, and select Settings.

  2. Select the Advanced tab. Web_RenameProject.png

  3. Rename the project.

  4. Scroll down and click Save.

Archive and unarchive projects


  1. Go to ProjectsManage Projects.

  2. Find the project in the list and click More (...) in the right column.

  3. Click Archive.


  1. Go to Projects > Manage Projects.

  2. Filter the list of projects to Archived.

  3. Find the project in the list and click More (...) in the right column.

  4. Click Unarchive.

Delete projects

You cannot delete projects in Optimizely Web Experimentation. You can only archive them.