Privacy and data protection controls

  • Updated
  • Optimizely Web Experimentation

You should know about privacy and data protection controls, especially if you are subject to Europe’s General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

Anonymize IP addresses

You can easily anonymize your visitors’ IP addresses before Optimizely Web Experimentation stores event data, either by project or by account.

Control cookies and user IDs

Optimizely Web Experimentation uses a cookie to identify visitors to your site. See cookies and localStorage to learn about the purpose and behavior of key cookies Optimizely Web Experimentation uses. You can integrate tag management and cookie banner tools with Optimizely Web Experimentation to customize your approach to cookie compliance. You can also set a cookie expiration through Optimizely's APIs.

Optimizely Web Experimentation allows you to set your identifiers. See Handle user IDs for how to define and manage user IDs in Optimizely Full Stack.

Help with data subject requests

The Optimizely Trust Center describes how Optimizely Web Experimentation can help you respond to an EU or California data subject’s request to access or delete their personal data. 

Data security

Optimizely's Security page describes Optimizely’s technical and organizational measures on data security. Optimizely Web experimentation also encrypts data at rest.

Other project settings

You may prefer a higher level of privacy for the functionality and information handled by the Optimizely Web Experimentation snippet. Learn more about project settings that can help you adjust the level of privacy protection applied to your experiments.