Privacy and data protection controls

  • Updated
  • Optimizely Web Experimentation
  • Optimizely Personalization

You should know about privacy and data protection controls, especially if you are subject to Europe’s General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

Anonymize IP addresses

You can anonymize visitor IP addresses before Optimizely stores event data, either by project or by account.

Control cookies and user IDs

Optimizely Web Experimentation and Optimizely Personalization use a cookie to identify visitors to your site. See cookies and localStorage to learn about the purpose and behavior of key cookies Optimizely uses. You can integrate tag management and cookie banner tools to customize your approach to cookie compliance. You can also set a cookie expiration through APIs.

Optimizely Web Experimentation and Optimizely Personalization let you set your identifiers.

Help with data subject requests

The Optimizely Trust Center describes how Optimizely can help you respond to an EU or California data subject’s request to access or delete their personal data. 

Data security

Optimizely's Security page describes Optimizely’s technical and organizational measures for data security. Optimizely also encrypts data at rest.

Other project settings

You may prefer a higher level of privacy for the functionality and information handled by the Optimizely snippet. Learn more about project settings that can help you adjust the level of privacy protection applied to your experiments.