Migrate from uploaded audiences to list attributes

  • Updated

This topic describes how to:

Build and implement your own list attributes.

List attributes enable you to target visitors based on their membership in an audience you've already defined somewhere outside of Optimizely Web Experimentation. With this feature, you import custom list of users and then create audience conditions based on those lists.

Benefits of List Attributes


Lists Attributes

Data upload methods

In-browser, REST API, Amazon S3

List size limit

Unlimited(when uploading via Amazon S3)

Ingest speed (time between data upload and availability of data for targeting)

Up to 1 hour, and typically much faster

Management interface

Optimizely Web Experimentation

Management interface

The management interface on the Attributes tab within the Audiences dashboard is where you create, modify and archive lists in Optimizely Web Experimentation.


Audience builder

The audience builder is where you go to create Optimizely Web Experimentation audiences. List attributes are under the External Attributes heading:


You can always search for a specific list using the Browse by Name search box above the conditions list.