Introduction to managing content

The Optimizely Campaign’s content management system lets you create, edit and manage mailing content, and design interactive and personalized content.

• Edit mailing content. Use the integrated content editor.
• Template Kit. Create and edit mailings with the mailing kit.
• Field functions. Script and use field functions.
• Coupon system. Create coupon blocks and embed coupons in mailings.
• Countdown timers. Create countdown timers and embed them in mailings.
• Click2Go. Create call-to-action buttons and embed them in mailings.
• Easy Copy. Copy mailing content.
• Mobile Fusion. Optimize mailings for mobile display.
• Attachments. Upload and edit attachments.
• Prefix or suffix subject line. Enable text to be automatically added to subject lines.
• Uploading files. Upload files manually.
• Publish mailing. Copy mailings to other clients.
• Video emails. Embed videos in mailings.
• Designing a newsletter. Layout tips for newsletter design.