How product data appears to customers

  • Updated

Customers see product information you curated in Optimizely Product Information Management (PIM) on Product Detail pages, including images, name, description, brand, attributes, documents, specifications, and related products. Before configuring PIM, you need to know your data and how you want to present that data.

Review the example Product Detail page image and the key for how the product information displays to customers.

  1. Categories – The categories the product belongs to (such as Plumbing > Faucets). Assign categories at Product > Categories tab.
  2. Images – The product images. Assign images at Product > Images tab.
  3. Title – The product name or display title. Property mapped to Product Title.
  4. Number – The product's number. Property mapped to Product Number.
  5. Brand Name – The name of the product's brand, if enabled. Property mapped to Brand.
  6. Attributes – The assigned attributes for this product. When you create properties and map these to attributes, the property display name becomes the product's attributes on the Product Detail Page. If you turn on Display Attributes in Tabs, you can show these in tab format. Properties mapped to Attributes.
  7. Description – The product's longer description. Property mapped to Description.
  8. Documents – The assigned documents for this product. You can show these in tab format if you turn on Display Documents in Tabs. Assign documents at Product > Documents tab.
  9. Specifications Tabs – The tabs related to product information. When you create properties and map these to specifications, the property name becomes the tab name, and the sort order sets the tab order. Properties mapped to Specifications.
  10. Related Products – The products promoted as cross-sells or accessories. Assign related products at Product > Related Products tab.