This section shows how to manage active and inactive recipients, create target groups and send personalized content to customer segments.
- Recipients overview. Functions for working with recipient data sets.
- Trial import. Check the data in a recipient list before the actual import.
- Import. Import recipients into a recipient list.
- Export. Export recipients to a CSV file.
- Cross-checking recipients. Identify the recipients of a mailing and the internal lists used.
- Recipient lists. Copy, edit and clear recipient lists.
- Target groups. Generate, use and analyze segments.
- Opt-in. Information on the opt-in procedure.
- Unsubscribers. Manage recipients who have unsubscribed from a mailing.
- Recipient history. Display mailing progress with individual recipients.
- Export mailing and performance data. Export response data as CSV or XML.
- Click profiles. Create, edit and assign click profiles.
- Responses. View bounces and replies.
- Blocklist overview. Manage the blocklist.
- Preference Center. Set up a Preference Center for profile self-administration.
- Connect for Campaign. An add-on that connects Optimizely CMS, Optimizely Forms, and Optimizely Campaign.
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