Test Ideation agent

  • Updated

Test Ideation is an Optimizely Opal agent that generates a prioritized package of experiment ideas for any page.

  • Challenge – Identifying high-impact experiments is time-consuming. Without historical context, you risk repeating dead ends or missing obvious wins.
  • Agent outcome – A prioritized list of experiment ideas tailored to your page, goal, and past results.
  • Value – Accelerates your experimentation pipeline with ideas that build on what you know, not what you guess.

Required Optimizely products

None.

Install agent

Opal Administrators, Agent Builders, and Opal Users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

Install the agent from the Opal Agent Directory.

  1. Go to Agents > Agent Directory.
  2. Select Test Ideation.

  3. Click Install Agent to add it to your Opal instance.

    screenshot of the Test Ideation entry in the Opal Agent Directory where Install Agent is highlighted

Use the agent

In Opal Chat, enter @test_ideation and provide the following details:

  • URL – The page URL to analyze and generate ideas for. The agent visits the page, takes a screenshot, and uses it as the foundation for all recommendations.
  • (Optional) Goal – The business goal or problem to solve. For example, increase lead submissions, reduce drop-off on mobile, or get more users to create an account. If omitted, the agent infers the goal from the page.
  • (Optional) Metric – The specific metric to move. For example, conversion rate, revenue per visitor, or click-through rate on CTA. If omitted, the agent identifies the most important metric based on the page type and goal.
  • (Optional) Past Experiments – Specific experiment names or IDs for the agent to reference and build on. The agent pulls full results for each and uses them to inform recommendations, iterating on winners, reframing losers, and avoiding dead ends.
  • (Optional) Search Experiments – Keywords or themes to search your experiment history for relevant past tests. For example, checkout, CTA copy, or mobile homepage. The agent finds and pulls results for the most relevant experiments.
  • (Optional) Context – Any additional context that should shape the recommendations, including audience information, known pain points, upcoming initiatives, areas to avoid, and heatmap findings.

The agent returns a prioritized package of experiment ideas in a canvas, organized by implementation complexity.

To use the Test Ideation agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.

Details

These are the default details for the Test Ideation agent. After you install the agent in your Opal instance, customize these details for your organization's needs. See Manage agents for instructions.

Input variables

The Test Ideation agent takes the following input:

  • URL
  • (Optional) Goal
  • (Optional) Metric
  • (Optional) Past Experiments
  • (Optional) Search Experiments
  • (Optional) Context

Tools

The Test Ideation agent uses the following tools internally to process your request:

  • browse_web
  • browse_web_html
  • take_webpage_screenshot
  • analyze_image_content
  • exp_get_schemas
  • exp_execute_query
  • exp_summarize_test_result
  • exp_program_reporting_top_experiments
  • exp_program_reporting_underperforming_experiments
  • create_canvas
  • edit_canvas

Additional details

The agent uses the following default configuration:

  • Inference level – Pro. Provides maximum reasoning depth.
  • Files – None.
  • Output – Text.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.