Standard Audience Builder agent

The Standard Audience Builder agent in Optimizely Opal builds and troubleshoots standard Optimizely Data Platform (ODP) audiences through natural language. It scans your schema and event logs to catch mismatches, fixes broken segments, and creates audience variants.

• Challenge – Standard ODP audiences require manual configuration and specialized schema knowledge. Troubleshooting takes time when segments break or produce unexpected results.
• Agent outcome – The Standard Audience Builder translates plain-language goals into validated audience configurations. It scans your schema and event logs to catch mismatches, and generates variants of an existing audience in bulk from a single prompt.
• Value – Target the right customers faster by removing the technical barriers of audience creation. Automate repetitive variant work. For example, take a validated audience and generate a version for every country in the EU, so segments stay accurate, consistent, and ready to activate across campaigns.

Required Optimizely products

The Standard Audience Builder requires the following Optimizely products:

• Optimizely Data Platform (ODP)

Install the Standard Audience Builder agent

Install the Standard Audience Builder to make it available in Opal Chat and in workflow agents across your Opal instance. Complete the following steps:

1. Go to Agents > Agent Directory.

2. Select Standard Audience Builder.

   

3. Click Install Agent to add it to your instance.

   

Use the Standard Audience Builder agent

Run the Standard Audience Builder from Opal Chat to build and troubleshoot audiences using natural language. In Opal Chat, enter @standard_audience_builder and provide the following details:

• (Optional) user_query – The query you want the agent to resolve. Enter it in your own words.

For example, to create a single audience, enter @standard_audience_builder Create an audience of visitors who viewed the pricing page in the last seven days but did not convert.

To generate variants of an existing audience in bulk, reference the source audience and describe the dimension to split on. For example, enter @standard_audience_builder Take my High-Intent Pricing Visitors audience and create a variant for every country in the EU.

The agent returns the proposed audience configurations in chat. Confirm them to create the audiences in ODP, or refine the prompt and run the agent again.

To use the Standard Audience Builder in a workflow agent, drag and drop the agent into your workflow. For instructions, see Configure workflow agent.

Default agent configuration

Input variables

The Standard Audience Builder takes the following input:

• (Optional) user_query 

Tools

The Standard Audience Builder agent uses the following tools internally to process your request. The agent calls these tools automatically. You do not invoke them directly.

• get_odp_audience_by_id
• get_odp_audience_list
• create_odp_audience
• update_odp_audience
• fetch_schema
• odp_query_event_logs

Additional configuration

The following settings control how the agent processes requests:

• Inference level – Pro. Determines the processing capacity the agent uses. Pro inference provides higher accuracy for complex requests.
• Files – None. This agent does not use file attachments.