Standard Audience Builder agent

  • Updated

Standard Audience Builder is an Optimizely Opal agent that builds and troubleshoots standard Optimizely Data Platform (ODP) audiences through natural language.

  • Challenge – Standard ODP audiences require manual configuration and specialized schema knowledge. Troubleshooting takes time when segments break or produce unexpected results.
  • Agent outcome – The Standard Audience Builder translates plain-language goals into validated audience configurations. It scans your schema and event logs to catch mismatches, and generates variants of an existing audience in bulk from a single prompt.
  • Value – Target the right customers faster by removing the technical barriers of audience creation. Automate repetitive variant work. For example, take a validated audience and generate a version for every country in the EU, so segments stay accurate, consistent, and ready to activate across campaigns.

Required Optimizely products

Optimizely Data Platform

Install agent

Opal Administrators, Agent Builders, and Opal Users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

Install the agent from the Opal Agent Directory.

  1. Go to Agents > Agent Directory.
  2. Select Standard Audience Builder.

  3. Click Install Agent to add it to your Opal instance.

    screenshot of the Standard Audience Builder entry in the Opal Agent Directory where Install Agent is highlighted

Use the agent

In Opal Chat, enter @standard_audience_builder and provide the following details:

  • (Optional) user_query – The query you want the agent to resolve. Enter it in your own words.

For example, to create a single audience, enter @standard_audience_builder Create an audience of visitors who viewed the pricing page in the last seven days but did not convert.

To generate variants of an existing audience in bulk, reference the source audience and describe the dimension to split on. For example, enter @standard_audience_builder Take my High-Intent Pricing Visitors audience and create a variant for every country in the EU.

The agent returns the proposed audience configurations in chat. Confirm them to create the audiences in ODP, or refine the prompt and run the agent again.

To use the Standard Audience Builder agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.

Details

These are the default details for the Standard Audience Builder agent. After you install the agent in your Opal instance, customize these details for your organization's needs. See Manage agents for instructions.

Input variables

The Standard Audience Builder agent takes the following input:

  • (Optional) user_query

Tools

The Standard Audience Builder agent uses the following tools internally to process your request:

  • get_odp_audience_by_id
  • get_odp_audience_list
  • create_odp_audience
  • update_odp_audience
  • fetch_schema
  • odp_query_event_logs

Additional details

The agent uses the following default configuration:

  • Inference level – Pro. Provides maximum reasoning depth.
  • Files – None.
  • Output – Text.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.