Newsletter Body Editor agent

  • Updated

Newsletter Body Editor is an Optimizely Opal agent that drafts email body copy based on a topic, target audience, and preferred brand voice.

  • Challenge – Writing high-conversion email copy requires specialized copywriting skills and significant time.
  • Agent outcome – The agent delivers a polished, structured email draft in a canvas, complete with a headline, hook, body, and call-to-action.
  • Value – Accelerate email production cycles and increase click-through rates with conversion-focused copy.

Required Optimizely products

None.

Install agent

Opal Administrators, Agent Builders, and Opal Users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

Install the agent from the Opal Agent Directory.

  1. Go to Agents > Agent Directory.
  2. Select Newsletter Body Editor.

  3. Click Install Agent to add it to your Opal instance.

    Screenshot of the Agent Directory with the Newsletter Body Editor agent selected and Install Agent highlighted.

Use the agent

In Opal Chat, enter @newsletter_body_editor and provide the following details:

  • Topic – The subject of the email (for example, Summer Product Launch).
  • Target Audience – The intended recipients (for example, New Subscribers, VIP Customers).
  • (Optional) Tone – The brand voice for the email (for example, Professional, Quirky).
  • (Optional) Key Points – The three main items to mention in the email.
  • (Optional) Text File – A file containing old email copy for reference.

The agent delivers a formatted email draft in a canvas, structured with a headline, hook, body, and call-to-action section.

To use the Newsletter Body Editor agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.

Details

These are the default details for the Newsletter Body Editor agent. After you install the agent in your Opal instance, customize these details for your organization's needs. See Manage agents.

Input variables

The Newsletter Body Editor agent takes the following input:

  • Topic
  • Target Audience
  • (Optional) Tone
  • (Optional) Key Points
  • (Optional) Text File

Tools

The Newsletter Body Editor agent uses the following tools to process your request:

  • create_canvas
  • edit_canvas
  • ask_user_question

Additional details

The agent uses the following default configuration:

  • Inference level – Balanced. Provides reliable answers with additional reasoning.
  • Files – None.
  • Output – Text.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.